After years of working with an external agency to manage See Kai Run’s social media, the brand decided to bring content creation and management in-house. The existing approach relied heavily on recurring styled product photography, creating an opportunity to introduce more variety, strengthen brand storytelling, and build a more engaging social presence.
I took ownership of See Kai Run’s social media in January 2025, leading content strategy, monthly planning, and creative execution across our channels. From static posts and carousels to original video and UGC, I developed a diverse range of creative that brought new energy to the brand’s social presence. Today, I continue to lead much of the creative production across our channels.
CREATIVE DIRECTION & CONTENT
My goal was to create content that felt distinctly See Kai Run while embracing the creativity and spontaneity of social media. Each piece balanced thoughtful brand storytelling with a fresh, engaging approach designed to connect with our audience.
Video content & production
From educational product demos to playful, trend-inspired Reels, I created original video content that brought See Kai Run's products and personality to life. I handled filming, on-camera presentation, and editing, creating engaging, platform-native content that balanced product storytelling with an authentic, approachable feel.
Click each image to watch on Instagram.
Educational Content
Adaptive Shoe Demo
Retail Storytelling
See Kai Run at Target
Behind the Scenes
Studio Photoshoot
Product Spotlight
Shimmer Style Feature
going Viral
After discovering a customer's video documenting her family's First Walker shopping experience at Nordstrom, I recognized an opportunity to share an authentic brand moment with our audience. I reached out to the creator, secured permission to repost the video, and published it as a collaborative Instagram Reel.
The post became See Kai Run's first viral social media moment, generating over 1.6 million views and engagement that far surpassed anything the brand had previously seen. Its success demonstrated the power of authentic, community-driven content to connect with audiences and amplify brand awareness.
Click to watch on Instagram
