Brewhaha Roasters is a small-batch, sustainably sourced coffee roaster based in Madison, Wisconsin, selling online and through select retailers and local cafes. The team sought a website redesign to streamline navigation, elevate the online shopping experience, and strengthen brand awareness to drive e-commerce growth.
Alongside the e-commerce redesign, I refined the brand’s visual identity with an updated color palette and typography that complemented its existing packaging. I also art-directed and photographed a new collection of product imagery for use across the website and marketing channels.
Following the website launch, our team developed and executed paid digital advertising, social media, and email marketing initiatives to build brand awareness and drive sales. These efforts included targeted campaigns and promotions designed to reach new customers, highlight online-exclusive products, and increase visibility for underperforming products.
I was responsible for the strategy, design, and execution of all website, branding, photography, and digital marketing efforts.
Before the website redesign...
After the website redesign
Complete with refreshed branding, new product photography, and an engaging behind-the-scenes video for the homepage, which I filmed and edited.
paid digital marketing eXAMPLES
To expand Brewhaha’s reach and drive online sales nationwide, I developed and executed paid social media and Google Display advertising campaigns, overseeing everything from campaign strategy and creative development to copywriting and implementation.
SOCIAL MEDIA marketing eXAMPLES
To expand Brewhaha’s social media presence beyond static imagery, I created original video content for Instagram and Facebook, handling everything from filming and editing to publishing across both platforms.
